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quarta-feira, 30 de janeiro de 2013

Diga pelo Twitter o Final da Novela

Os americanos estão começando a usar o Twitter como interface para tornar a TV mais interativa. Trata-se de um caso típico do que chamamos de cross-media interaction (interação com mídias cruzadas). 

O episódio do seriado Miami 5-0 da semana passada (14/01/2012) terá final definido pelos telespectadores. Foram dadas opções de personagens que seriam os assassinos e uma votação definirá o final.

Outro detalhe importante foi que, devido ao fuso horário, como o programa passa em horários diferentes na costa leste e na costa oeste, o resultado do programa pode ter sido diferente dependendo de onde você esteja.

Isso se tornará tendência? Teremos novelas globais com finais definidas pela public? Será o Twitter o veículo que vai capturer as opiniões das pessoas? Respostas virão em breve como tudo no mundo da tecnologia. Veja mais aqui.

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